Turning waste into value. Every MYAR garment is created through an upcycling process that breathes new life into leftover fabric scraps, including materials sourced from various OTB Group companies. This creative recycling approach enables the production of limited-edition pieces while reducing the environmental impact of manufacturing. It limits the need for new fabric production and gives new value to existing materials embracing a circular economy model. Each item comes with a QR code that, once scanned, provides detailed information about the product and MYAR’s philosophy. In addition to using surplus fabrics helping reduce raw material consumption the brand also adopts water-based prints where specified. What does MYAR’s latest collection remind us of? To live more sustainably and always show kindness and respect to Mother Nature.

MYAR: responsible fashion clothing for boys and girls

The focus of MYAR’s unisex collections for kids and teens is sustainability a core value for the brand created by Andrea Rosso. Every garment is a graphic manifesto that, through children’s fashion, educates parents to care for the planet reversing the traditional roles between adults and children. From season to season, t-shirts, sweatshirts, pants, and jackets are decorated with prints, graphics, and illustrations that raise awareness about environmental respect and spotlight themes related to sustainability and upcycling. MYAR’s collections blend military influences with sporty and streetwear styles, offering a modern take on the past one reimagined in bold colors and playful, educational patterns.