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Cookie name
First part or
Third part (indicate supplier)
Purpose
Duration
Privacy policy and opt-out
IDE
Google
Google Marketing Platform uses cookies to improve advertising. Some common uses of cookies include targeting advertising based on what is relevant to a user, improving campaign performance reports, and avoiding showing ads that the user has already seen.
2 years
https://myaccount.google.com/data-and-personalization
_gcl_au
Google Tag Manger
Used by Google AdSense to test advertising effectiveness on all websites using their services.
ads/ga-audiences
Google Ads
Used by Google Ads to re-engage visitors who might convert into customers based on the visitor's online behaviour on websites.
Facebook analytics & conversion Pixel
Facebook
The Facebook pixel is a tool for collecting statistical data that enables you to measure the effectiveness of your advertising by understanding the actions that people perform on your website.
N/A
https://www.facebook.com/policies/cookies/
/
Rakuten
Advertising
Stores details of traffic source.
https://go.rakutenadvertising.com/hubfs/Services-Privacy-Policy-English.pdf
rmStore or
rmStore[MID]
Holds configuration for conversion code and stores affiliate and search click IDs on client domain.
30 days
https://go.rakutenadvertising.com/hubfs/Cookie-Policy.pdf
rmgconsent
Rakuten Advertising global consent cookie on Rakuten Advertising domains.
13 months
rmlconsent_[domain]
Domain specific local consent cookie on client domain.
__rmco
Stores consent information on client domain.
Local Storage
__rmco_cs
Indicator whether consent was given on client domain.
__rmco_jsv
Purpose IDs consented on client domain.
rmuid
Rakuten Advertising ID on Rakuten Advertising domains.
1 year
Isn_statp
Rakuten Advertising Affiliate
Consumer ID
lsclick_midNNNNN (NNNNN is the MID for the advertiser that the click belongs to)
Holds click date and publisher ID.
730 days
Analytical cookies (non-technical)
ga
It records a unique ID used to generate statistical data on how the visitor uses the website.
www.google.com/intl/en/policies/privacy
_ga_
Google Tag Manager
Used by Google Analytics to collect data on the frequency of a user’s visit to the website, as well as the dates of the first visit and the most recent visit.
_gat
Used by Google Analytics to limit the frequency of requests.
Session
_gid
Used to send data to Google Analytics about the device and user behaviour. Keeps track of the user on devices and marketing channels.
_landing_page
Shopify
Landing page tracking.
https://it.shopify.com/legal/cookies
_orig_referrer
_s
Shopify analysis.
_shopify_d
_shopify_fs
_shopify_s
_shopify_sa_p
Shopify analysis related to marketing and referrals.
_shopify_sa_t
_shopify_y
_y
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